gambling
$5bn Online Poker Website Used TV Advertising
Filed in archive Poker by jo on June 7, 2005
party gaming floatation
Its been hyped beyond belief and is nowing floating on the UK stock exchange for $5 billion, but PartyGaming.com blames its popularity on good ol' TV advertising through the US Travel channel a few years ago

Party Poker, the main poker site from Partygaming.com is expected to post operating profits of $500 million this year - but used conventional TV advertising coupled with the signing of poker pro' Mike Sexton to be its 'face' to initially build its brand - claiming its share increased from 20% to 50% within months as the World Poker Tour was broadcast on the Travel Channel in 2003 - with Sexton as its host.

Read: The show that set off a global poker explosion

Permalink: $5bn Online Poker Website Used TV Advertising
Tags: poker  gambling 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/6917
img Addthis img Ask img Blinklist img del.icio.us img Digg img Fark img Facebook img Google img Lycos img Ma.gnolia Add this page to Mister Wong Mr Wong img Netscape img Netvousz img Newsvine img Reddit img StumbleUpon img Slashdot img Tailrank img Technorati img Wink img Yahoo

Vote for $5bn Online Poker Website Used TV Advertising:

  • Currently 6.50/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 6.50 out of 4 vote(s) cast.
 
Subscribe
Share It
RSSrss
See all blog subscribe options
Google google
What is RSS?
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Newsletter

TwitterFollow us on Twitter!