$5bn Online Poker Website Used TV Advertising

Filed in archive Poker by jo on June 7, 2005

Its been hyped beyond belief and is nowing floating on the UK stock exchange for $5 billion, but PartyGaming.com blames its popularity on good ol' TV advertising through the US Travel channel a few years ago

Party Poker, the main poker site from Partygaming.com is expected to post operating profits of $500 million this year - but used conventional TV advertising coupled with the signing of poker pro' Mike Sexton to be its 'face' to initially build its brand - claiming its share increased from 20% to 50% within months as the World Poker Tour was broadcast on the Travel Channel in 2003 - with Sexton as its host.

Read: The show that set off a global poker explosion

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