Online gaming leader Bodog.com is pleased to announce its iPhone contest, which will award 15 lucky Let 'Em Ride players the hottest new tech toy of the year.

"As an internet company we are always into the latest technology, and we all love the new iPhone, as it's a mobile phone, MP3 player and wireless web browser all rolled into one, so we decided to give away 15 of them," says Bodog.com founder and billionaire entertainment mogul Calvin Ayre of the contest, which starts today.

In addition to giving away 15 iPhones, Bodog.com is also awarding 30 $50 iTunes gift cards and 30 $25 credits to player accounts in a random draw of all those who play Let 'Em Ride during the six weeks of the contest, running from June 29 to August 10.

One winning Let 'Em Ride hand is selected at a time, starting with four twos and continuing in order to a royal flush. The first player to be dealt the winning hand wins a brand new iPhone. Once a winning hand is dealt and a winner declared, that hand is no longer eligible and the contest immediately moves on to the next hand in the list.

For example, the first player to get four 2s wins an iPhone, 2s are taken off the board, and the contest moves on to four of a kind 3s. The first person to get four 3s wins the next iPhone and so on. Once all four of a kind hands are dealt in chronological order, the contest moves on to the next level where players dealt a straight flush and royal flush respectively are awarded an iPhone.

Only one type of hand will be "live" at a time. Each time a lucky Bodog.com Let 'Em Ride player wins a brand new iPhone the winning hand is changed. Daily updates of what the current "live" hand is and who won are available at: Casino.bodogbeat.com