Filed in archive
Gambling General
by jo on June 15, 2006
According to a new study published in Nature Magazine, there are 2 separate conflicting regions in the brain that do battle between risk and a sure thing.
Using a gambling study in which subjects played a game with 4 slots with differing rewards. The subjects mentioned that they would often switch machine to discover which had the highest payout (called 'exploring') and then stick with the machine they thought they'd win the most with (called 'exploiting')
As the participants were deciding to explore for higher rewards, regions of the brain located behind the forehead and associated with logic became active. If they chose to exploit, regions deeper in the brain associated with pleasure and reward were more active.
Article: Battle in the brain: How we make choices
Permalink: Brain Wages War Whether to Gamble or Settle
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/24883
Addthis
Ask
Blinklist
del.icio.us
Digg
Fark
Facebook
Google
Lycos
Ma.gnolia
Mr Wong
Netscape
Netvousz
Newsvine
Reddit
StumbleUpon
Slashdot
Tailrank
Technorati
Wink
Yahoo
Vote for Brain Wages War Whether to Gamble or Settle:
|
Rating: 9.00 out of 4 vote(s) cast.
|
Subscribe
Use the search to look for other interesting posts
| RSS |  See all blog subscribe options |
 What is RSS? | |
| Yahoo! |
|
| Addthis |
|
| Bloglines |
|
| Newsletter | |
| Follow us on Twitter! |
