How Poker Sites Keep the Players Coming

Filed in archive Poker on June 12, 2006

Ever wonder why some poker sites are massive and some just don't get off the ground?

Apparantly you have to entice them by keeping the site fresh with new and original offers.

It may sound obvious, but some poker sites just don't update their products that often and become stale. Other, more successful sites realise that to gain the upper hand, they need to innovate and trump each other

Side bets, big money tournaments and even micro-limit tables at 1c with no rake are some of the ideas that have been introduced - and got the players flocking to the sites

Of course, they must first demonstrate their credibility and financial standing, thus comforting players who know they'll get paid when they win.

It is also important for players to know that a sufficient number of opponents are likely to be logged on and willing to play. Here, the stats show why party poker and Poker Stars are so far ahead of the game. Poker can attract 14,900 ring-game players and up to 57,000 others involved in tournament play. Poker Stars' figures are equally impressive (11,000 and 55,000 respectively), but there is a colossal gap between these two and the rest.

Ultimate Bet attracts the third-highest levels of poker traffic - a very respectable 5,500 to its ring games and 12,000 to tournaments - but the top two retain their positions because of aggressive marketing and fresh, relevant offerings

Article: Poker: FRESH OFFERINGS KEEP SITES AHEAD