Is it a Wired Casino Future?

Filed in archive Casinos on December 19, 2004

Techno-personal gaming

The casino of the future will know your favorite games and when you are most likely to play them. It will recall your favorite meals and what designer labels you prefer in casino clothing shops. And it will track the car you arrived in and whether you are staying overnight.

Such technology isn't too far away. A completely wired casino, where various computers talk to one another to monitor a customer's every move, represents the next wave in the high-tech world of casino gambling

The next phase of slot machines and casino gaming will no doubt include technology that has been the bastion of the Internet since its inception - online up-to-the-minute reporting and personalisation

But are players giving up too much information in exchange for a few dollars on a slot machine?
Some people think they are - despite the fact that the information is given voluntarily.

Slots bring in over 70% of most casinos' revenue in the US and as technology advances, so do slot machine games - with the possibility of 3d animation, streaming video and downloadable games.

But if 'trackable' slots brings about a small beginning of invasion of privacy, its only going to increase

Casinos are becoming wired - tracking everything from occupancy to player's food choice and of course, player's habits.

The data is collated and this enables the casino to personalise the player's experience - offering time-related promotions and incentives

Ultimately, the wired casinos main objective is to retain and maximise player loyalty

To quote gaming software director, Thomas Platt

"The casino is going to be able to anticipate and fulfill your desires before you even think of them."