HOLLYWOOD, California - (PRESS RELEASE) -- Kenny Rogers knows when to hold 'em and when to fold 'em, but with the launch of his THEGAMBLERPOKERCLUB.COM website, there's no doubt the country music legend knows how to open 'em as well.

"It's amazing how many people are out there that love to play poker, but there are so few legal and safe places to play. That's what makes us so special," says Rogers.

The free and legal poker club offers players the chance to win a free 7 night 8 day cruise each night for the next two weeks. All members are also offered the chance to win a seat at this years World Series of Poker, a prize worth $10,000.

To sweeten the pot, The Gambler Mobile will give everyone who registers during the month of April a three-day, two-night stay at one of 35 vacation destinations, including Las Vegas, Reno, disney world or the Bahamas.