Las Vegas Sands Looks to Dominate Asia

Filed in archive Casinos on July 23, 2006

After winning the rights to build a $3bn+ casino resort in Singapore, Las Vegas Sands is planning an additional $8bn investment to dominate the Chinese market within the next 4 to 6 years.

The strategy is to emulate the business model in Vegas by promoting non-gaming avenues - currently non-gaming revenues beat gaming revenues in Vegas. Las Vegas Sands is looking to change Macau from its current day trip market to becoming a multi-day destination. The plans also include a casino resort in a neighbouring island on the Cotai Strip - Heng Qin Island

Analysts say both investments should allow it to dominate Asia's two largest casino markets: the greater China market, which Merrill Lynch this year estimated to be worth $7.3bn in sales, and the $3.8bn south-east Asian market.

Article: Las Vegas Sands to put $8bn in China casinos