Maxim Magazine is the latest men's-focused brand trying to storm Vegas.
Dennis Publishing is to lend its Maxim name to a $1.2 billion hotel and casino – scheduled to open in 2010.
This follows Hooters recently opened casino as well as Playboy's club – soon to open at the Palms Casino Hotel
Maxim will receive licensing fees whilst a management company would run the casino and hotel as Maxim Hotel and Casino.
"It's going to be upscale, it's going to be four-star, it's going to be sexy and flirtatious, absolutely," said Barry Pincus, New York-based director of brand development for Maxim publisher Dennis Publishing Inc. "But it'll also be fun, it'll be comfortable."
With all these men's titles hitting the strip, I wonder who'll be the first non-mens mag to give it a try – perhaps National Enquirer Resort? or maybe Newsweek magazine Casino and Hotel
Article: MaxMaxim joins Playboy in Sin City
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