Milwaukee's Best Light, the official presenting sponsor of the World Series of Poker (WSOP), has kicked off its seven-week "Online Virtual Poker Challenge" promotion, awarding one seat per week to the 2008 WSOP Main Event. The poker tournaments, which invite legal-drinking-age consumers to enter and play at Milbestlight.com, are free and culminate in a weekly grand prize tournament to award the seat to next year's prestigious $10,000 buy-in championship event.

Each week, from June 3 through July 22, eligible consumers can visit
Milbestlight.com, play Texas Hold'em Poker and attempt to
increase their point total to position themselves for the grand prize
tournament. Players also can accumulate bonus points by logging on each
day, answering trivia questions, referring friends to the website, entering
product codes found on specially marked packages and by taking brief
surveys. Then, every Sunday at 4 p.m. Eastern, the top 500 qualifiers will
compete in a grand prize tournament. The winner will receive a $10,000 seat
to the 2008 WSOP Main Event along with round-trip airfare, hotel
accommodations and $1,000 spending money.

"Milwaukee's Best Light has been the beer of choice at countless poker
games around the country for years, so what better way to show our
appreciation than by giving poker players a chance to win a seat to the
most prestigious poker tournament in the world," said Kevin Rutherford,
Milwaukee's Best Light senior brand manager. "It's true that Milwaukee's
Best Light is the official beer of the World Series of Poker, but we're
also the unofficial beer of poker games everywhere."

The contest rules and additional details about the "Online Virtual
Poker Challenge" are available at Milbestlight.com.

The "Online Virtual Poker Challenge" is only one aspect to Milwaukee's
Best Light's multi-faceted WSOP sponsorship. Throughout the 2007 WSOP
tournament, a Milwaukee's Best Light-themed No Limit Lounge at the Rio
Hotel and Casino in Las Vegas will help quench the thirst of poker players
and fans. As if delicious Milwaukee's Best Light beer weren't enough, the
No Limit Lounge also will feature celebrity bartenders periodically,
including poker pros Annie Duke and Robert Williamson III. And for the
second straight year, Milwaukee's Best Light is holding the "Bubble
playoff," which gives the final 10 WSOP contestants who are eliminated "out
of the money" a chance to compete in a single table poker event to win a
seat at the 2008 WSOP and a year's supply of Milwaukee's Best Light.