Entertainment, or novelty betting is becoming increasingly more popular with online bettors – especially women.
Whether its betting on the name of Tom Cruise and Katie Holmes' baby, the best oscar or the winner of this year's American Idol, novelty betting is more significant now than ever before.
Whilst men make up the majority of the $6 billion bet online, nearly half of novelty bettors are female – and this is proving to be an enticing audience for online gaming companies who are forever trying to crack open new markets.
This week is no different – after favourite Chris daughtry got sent home on American Idol, Taylor Hicks has taken his mantle to win the whole competition. And if that isn't enough, you can always bet on how much the Da Vinci Code will make in its opening weekend
Article: Entertainment Betting New Online Gambling Addiction