(PRESS RELEASE) -- Have you ever made a mental bet on which one of the elevator cars you're waiting for will come first? If a new California company, Elevated Gaming, has its way, you'll soon be able to actually place those bets wherever it's legal, and win money if your guess is right.

Elevated Gaming's President Roger Skoff recalls that the idea that inspired the company's formation was a happy accident. "About a year and a half ago, Mike Riley and I were standing in the lobby of a building, waiting to go up to a meeting. I said to Mike, 'Bet you a buck that the far left elevator arrives first.' He replied, 'you're on.'

"I forget who won our bet," Skoff continued. "But as we rode the elevator upstairs, I said 'you know, we could probably sell casinos on the idea of putting machines in their lobbies, so guests could bet on the elevators." 'Sure,' Mike replied, 'but, why not put the machines next to every elevator bank on every floor of the casino? With a fully automated machine, you wouldn't need a croupier, and players could bet every time they had to wait for an elevator to arrive.'"

Elevated Gaming was formed to develop and market products that exploit the patentable rights to Skoff and Riley's new elevator betting game. Skoff expects the company to quickly become an important part of the casino gaming industry. "We've got patents in process for the only entirely new gambling game since slot machines were introduced in 1899," he says, "so we expect to be very successful."

Skoff asserts that the company's proprietary game, which he calls "Bet-A-Vator™", can be played wherever such games are legal. Betting facilities could be placed next to every elevator bank on every floor of client casinos, resorts, hotels, and other multi-story buildings. Players would be able to pass the time and amuse themselves by placing bets on the arrival, timing, and direction of elevators. With a bank of four elevators, for example, a correct bet might pay a winning bettor three dollars for each dollar bet, and still, because of the game's high "house advantage," allow the house a 25% gross return on play.

Skoff says patent rights will give Elevated Gaming seventeen years of broad and exclusive rights to its game, worldwide. Although it may be played in a number of ways, with or without a human operator, it is expected that the great bulk of play will be by automated gaming machines. These will be sold and serviced only by the company around the world.

Skoff said that the company's management team consists of three recognized business leaders with over a century of combined experience in managing and operating innovative companies. They have successfully marketed products and services worldwide, and have competed successfully at building businesses in fields ranging from consumer electronics to business-to-business and even business-to-government service categories.

According to Skoff, Elevated Gaming is reliably projected to generate more than $474 million in sales and $256 million in net operating profits in its first four years of operation. More information about the company is available through http://www.betavator.com.

As Skoff notes, "That's a remarkable rate of profitability. But we confidently expect to achieve it. We have a unique gaming idea that will enjoy an extended monopoly worldwide. We also expect the public's acceptance of the game to be immediate and substantial.

"And why not?" Skoff said, "Now that I've told you about the game, won't you be tempted to bet with a friend the next time you're waiting for an elevator?"

Skoff expects his company to have completed its product development, testing, and legal approval processes within a year. As he concluded, "So don't bet on elevators with a friend. You may be breaking the law! Just wait a year and our machines will start appearing wherever gambling is legal."