Israeli online gambling marketing firm, Empire Online, is hoping to gain a $1 billion valuation when it floats on the London stock exchange this month.

Empire Online makes its money purely by marketing online casino and poker sites and has recently finished the required road show, hoping to gain the interest from Israeli institutional investors. The company announced that in 2004, they had a net revenue of almost $38 million on a turnover of $65 million and forecast an increase in 2005 to $66 million from $100 million in revenues

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