PartyGaming Enters the Sports Betting Market

Filed in archive Betting by jo on August 3, 2006

PartyGaming don't care about the US. Or maybe they do. The world's biggest online gambling company have put their hands into their deep pockets and paid $130 million for Gamebookers - a largely Bulgarian-based online sportsbook that takes bets in over 140 countries - but not in the US.

Partygaming has purchased the sportsbook as a way of diversifying their current business according to their CEO. They are looking to expand in Asia and actively recruit players for their main products outside of the US.

The City seemed to approve of their latest strategy as shares increased a couple of points

Article: PartyGaming Buys Into Sports Betting

Related Entries:

Chief Executive Richard Segal leaves PartyGaming - 28 February 2006
Is it PartyBetting Next for the Poker Giant? - 29 June 2006
PartyGaming Announces Rise in Revenues - 21 July 2006
PartyGaming Has Victor Chandler in its Sights - 20 August 2006

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