The UK's Billion Pound World Cup
Filed in archive Betting by jo on May 24, 2006

Bookmakers are predicting up to £1 billion in bets this Summer as the UK continues to see a boom in betting - largely thanks to the Internet and the advent of the betting exchange.
Betting turnover has increased from £7 billion in 2000 to about £50 billion as betting choice and platforms expand. The UK punter can now bet in shops, by phone, wireless, TV, internet and PDA - and not only do they bet before an event - they now can bet during it - and the variety has grown from just horse-racing and sports to politics, reality TV and novelty bets
British bookmakers are preparing for up to a billion pounds in bets on the June 9 to July 9 World Cup in Germany, with wagers ranging from whose "Golden Boot" will score most goals in the tournament, to how many corner kicks in a game, and even what haircutEngland captain David Beckham will sport.
Article: Bookmakers set for billion pound World Cup
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