Harrah's License Company, LLC, an affiliate of Harrah's Entertainment, Inc. (NYSE: HET), announced today that video content from the 2007 World Series of Poker(R) Presented by Milwaukee's Best Light will appear exclusively on V CAST from Verizon Wireless.

"Delivering our content through V CAST is an important part of our
global distribution strategy," said Craig Abrahams, director of
broadcasting and new media for the World Series of Poker. "This is the
second year that Verizon Wireless has carried World Series of Poker content
and we appreciate their making this event available to millions of Verizon
Wireless' customers."

Two World Series of Poker videos are being broadcast daily on V CAST in
the Sports channel. The video will include action from the World Series of
Poker tournament floor, interviews with top poker professionals and updates
on current leaders. Content is provided courtesy of Bluff Media.

"We set out in our relationship with Harrah's to provide fans of the
World Series of Poker with the most authentic experience available for the
mobile phone," said Robin Chan, director, entertainment programming for
Verizon Wireless. "We are very excited to distribute rich World Series of
Poker content for the second year in a row."

To get V CAST, Verizon Wireless customers can equip their V
CAST-enabled phones by adding a V CAST VPak subscription to their Verizon
Wireless calling plan. The $15 monthly subscription includes unlimited
basic video - including video from all 55 bracelet events at the 2007
World Series of Poker - but application download fees apply for 3D games
and premium video. There are no airtime charges to download, stream or
watch V CAST Video.